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Frequently asked questions
Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
The offline and online world are colliding. Traditional devices such as fridges, ovens and even billboards will all be modernized to leverage digital media.
Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is.
We recommend starting digital marketing by thinking about your audience and your priorities. This will help you decide which digital marketing tactics will be the right fit for you. For example, if you’re selling a service aimed at individuals nearing retirement, Instagram and Snapchat probably don’t make sense for your business, while LinkedIn and Facebook would be a better fit for your audience.
Next, it’s time to think about your priorities as a business. The digital marketing tactics you choose should align with your business goals. If your main goal is to spread the word about your local business, then local SEO is for you!
SEO: If you want to rank higher in the Search Engine Results Pages (SERPs) or get more users on your website, then you should start with SEO.
Content Marketing: If you want to build an audience through sharing valuable information, content marketing is the best way to do that. Content Marketing and SEO go hand-in-hand, so for many businesses, this will be a two-fold approach.
SEM: Do you want to advertise your service or products? SEM is a great way to target user searches and get your name in front of them near the top of search result pages.
Social Media: Social media allows you to give your audience a behind-the-scenes look at your business, share valuable content and build relationships. If your audience is on social, you should have a strategy designed to meet them where they’re already spending time.
Digital marketing platforms are other websites or software used to execute digital strategies. Facebook, Twitter and Instagram are all digital platforms which provide marketers with the tools to share their messaging with a desired audience.
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